Never miss an important conversation about your brand again
Generate more leads from social media with impressive conversion rates
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Take your customer satisfaction performance to the next level
Deliver top-notch content that generates traffic and sales
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Gain access to never-before-seen social media insights for your brand
Never miss an important conversation about your brand again
Generate more leads from social media with impressive conversion rates
Connect with top influencers who your customers love
Measure your marketing campaigns with unparalleled precision
Take your customer satisfaction performance to the next level
Deliver top-notch content that generates traffic and sales
Stay ahead of the competition—all the time
Detect and fix problems before they become a pain
Gain access to never-before-seen social media insights for your brand
Little wonder that Saudi Arabia is known as the Middle East's most prominent social media market. This is due to some key factors that vary between religious, political and cultural that influence the use of social media in the region. Saudi Arabia and social media usage are just growing in parallel. Let’s see this in numbers why Saudi are commonly described as ‘hyperconnected’.
Compared with nations around the globe, Saudi Arabia stands out in terms of its social media usage. But before shedding light on Saudi Arabia and social media’s figures, let's take a look at Saudi Arabia's population.
Out of the total population, 39.53 million have mobile connections, and the number of internet users comes to around 33.58 million constituting 95.7% of the population. This has an annual increase of around 4.2%. Herein, the active social media users exceed 27.80 million; that is 79.3% of the population. In terms of individual social media accounts, the country scored 7th in the globe. Tabuk area has the highest percentage of social network users with 97.1% of its population using social media.
The Saudi Arabians spend a significant amount of time on the internet. It is estimated that the average time spent on the Internet daily comes around 7 hours and 45 minutes. The average amount of time spent on social media is 3 hours and 06 minutes, ahead of the global average of 2 hours, 25 minutes.
52.40% of Saudis use mobile phones the most, while the other half uses Laptops and Desktops, Tablets and other devices in proportions distributed in a row; ( 46%, 1% and 0.09%).
While Chrome is the most widely used browser in Saudi Arabia with a share of 82%, other browsers are also used, for example, Safari (6.7%), Firefox(2.7%), Samsung Internet (2.90%), Microsoft Edge (2.40%), Opera (2.30%), Internet Explorer (0.4%). When it comes to the top websites visited based in total traffic volume, Google.com occupies the leading position with an almost (293M) visit with the most common queries being evolved around ( مدرستي، تويتر، مدرستي منصة، أذان، مترجم، يوتيوب، سبق).
Platform |
Active Users (In Millions) |
YouTube |
30.05 |
|
25.66 |
|
24.82 |
|
23.98 |
|
13.36 |
|
9.77 |
Tumblr |
5.98 |
Social media users in Saudi Arabia form 79.3% of the total population with an annual change of about 8%. 99.5% of these users are accessing via mobile phones and they are spending most of their social media time watching YouTube, as Saudi Arabia's most prominent social media platform with 30.05 million active users accounting for 89.50%. YouTube is followed by Instagram (25.66 m), Facebook (24.82 m) and Twitter (23.98 m). Then comes LinkedIn (13.36 m), Pinterest (9.77 m) and Tumblr (5.98 m).
Wherever you would like to talk to Saudis online, you can find them mostly on WhatsApp with 27.03 active users. Then Facebook Messenger comes in the second position with 17.93 active users, and after Facebook ranks Snapchat (17.93 m) and TikTok (14.94 m). There is a portion of the Saudi society that prefer to use Telegram (9.74 m), Skype (8.7 m), WeChat (7.62 m), Line (6.95 m) and Twitch (6.21 m).
The best mobile apps and most used in Saudi Arabia would go for Facebook company’s products; WhatsApp, Instagram, and Facebook, along with Snapchat. However, it is worth pointing out that mobile apps are used as such in Saudi Arabia:
Social Networking Apps |
95.90% |
Chat Apps |
95.40% |
Entertainment & Video Apps |
83.10% |
Maps Apps |
74.60% |
Shopping Apps |
67.70% |
Game Apps |
53.70% |
Banking Apps |
47.00% |
Music Apps |
39.10% |
Health Apps |
37.60% |
TikTok has the highest number of downloads in Saudi Arabia, and WhatsApp and Snapchat are the next in position. Other apps are as follows:
Saudi Arabia's social media users climbed from 25 million to 27.8 million between 2020 and 2021. Content varies on the different social media platforms to include music, lifestyle and travel with more events and trends knocking the Twitter platform.